Privacy Policy
Aarvaks Heating and Air Conditioning, Inc. — 729 Dwight Way, Berkeley, CA 94710
Last updated: October 2026
This policy describes what information Aarvaks collects when you visit this website or call us, how we use it, who receives it, and your rights as a California resident under the California Consumer Privacy Act (CCPA).
1. What Information We Collect
Booking form. When you request service through our online booking form, we collect your first and last name, email address, phone number, street address, city and ZIP code, the type of service you need, your description of the issue, your preferred date and time, how soon you need service, and how you first heard about us. With each request we also record your IP address and the type of browser and device you used, to help us prevent spam and abuse.
How you found our website. When you visit, this website records the page you first arrived on, the website that sent you (for example, a search engine), and any campaign codes in the link you followed, such as the campaign identifiers Google Ads adds to ad links. This is kept in a cookie on your device for up to 90 days and saved with your request if you book. We use it to learn which of our advertising and listings bring customers.
Phone calls. Phone numbers shown on this website and in some of our listings and ads are tracking numbers provided by CallRail. When you call one, we receive your phone number, the time and length of the call, and which page, ad or listing showed you that number. Calls to these numbers may be recorded and transcribed by our service providers for quality assurance and training; callers hear a recorded notice before the call connects.
Email correspondence. If you email us at service@aarvaks.com, we retain that correspondence for service coordination.
We do not collect payment information on this website. No credit card numbers, bank account data, or billing details pass through or are stored here.
2. How We Use It
To respond to your request. We use your booking details and calls to schedule and provide the service you asked for and to follow up with you about it. When we schedule service, your details are entered into our scheduling and customer system.
To measure our advertising. We use information about how you found us to learn which advertising, listings and search results bring customers, so we spend on what works. When you submit a booking request, we may send your email address and phone number to Google in hashed form (converted into a code that cannot be turned back into the original) so Google can tell us whether your request followed a Google ad. Google uses this to measure our ad results under its Customer Data Terms.
We do not use your contact information for marketing lists or newsletters.
We do not sell, rent, or lease your personal information. We do not provide it to data brokers or affiliate marketing services.
3. Cookies, Analytics and Tracking
WordPress cookies. Standard cookies this website needs to function.
Visit cookie. Set by this website to record how you arrived (see Section 1). It stays on your device for up to 90 days and is read only by this website.
Google Analytics (via Site Kit). We use Google Analytics 4 to understand how the site is used — pages visited, time on site, and how visitors arrive. We use it in aggregate to improve the site.
Google Ads tag. This tag measures whether visitors who clicked our Google ads go on to request service or call us. It may set cookies from Google for that purpose.
CallRail. CallRail’s script shows each visitor a tracking phone number and connects calls to the visit that produced them. It may set cookies for that purpose.
Google Search Console (via Site Kit). We use Google Search Console to monitor how this site appears in Google search results.
You can block or delete cookies in your browser settings. The site and booking form still work without them.
4. Data Retention
Booking requests are retained for as long as they are needed to manage service relationships and resolve any service disputes. We do not have a fixed deletion schedule, but records are not kept indefinitely. You may request deletion at any time (see Section 7).
Call recordings and call details are kept in CallRail according to our account settings.
The visit cookie expires on your device after 90 days.
Email correspondence is retained for the duration of the service relationship and a reasonable period after.
Google Analytics, Google Ads and Search Console data is retained according to Google’s data retention settings and policies.
5. Third-Party Services
These service providers receive data from this website or our phone lines to provide services to us:
Google LLC — Google Analytics 4, Google Ads and Google Search Console. Google Ads may receive the hashed email address and phone number described in Section 2. Data is processed by Google under its Privacy Policy at policies.google.com/privacy.
CallRail — call tracking, recording and transcription, under CallRail’s privacy policy at callrail.com/privacy.
Postmark — delivers the email notifications this website sends.
Pressidium — hosts this website and its database.
6. California Residents
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you specific rights regarding your personal information.
Right to know. You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the business purpose for collecting it, and whether it has been disclosed to any third parties.
Right to delete. You have the right to request that we delete personal information we have collected from you, subject to certain exceptions permitted by law.
Right to opt out of sale. You have the right to opt out of the sale of your personal information. Aarvaks does not sell personal information.
Right to non-discrimination. We will not discriminate against you for exercising any of your CCPA rights. Exercising these rights will not affect your ability to receive service from Aarvaks.
To make a request under any of the rights above, contact us at service@aarvaks.com. We will respond within 45 days. We may need to verify your identity before fulfilling a deletion or disclosure request.
7. Contact and Data Requests
For any questions about this policy, to request access to your data, or to request deletion of your records, contact us:
Email: service@aarvaks.com
Phone: 510-848-5010
Mail: Aarvaks Heating and Air Conditioning, Inc., 729 Dwight Way, Berkeley, CA 94710
We will acknowledge your request within five business days and respond in full within 45 days.